Skip to main content

Code of Practice

The Medicines New Zealand Code of Practice (Code) exists to ensure high standards of ethical and responsible promotion of prescription medicines in New Zealand, and wherever possible to exceed those required by law.

The Code represents an act of self-regulation and acceptance and observance of the Code is a condition of membership of Medicines New Zealand. Member companies must comply with both the letter and spirit of the Code.

Pharmaceutical companies that are not members of Medicines New Zealand are invited to accept and observe the Code and must comply with its provisions where required by the Advertising Standards Authority.


The Code of Practice was subject to a review in 2018/19 to ensure the Code remained up-to-date, clear and easy to interpret, and aligned with relevant local and international industry codes where appropriate.

Download a copy of the 17th Edition of the Code of Practice 
(published April 2019).

Effective 1 September 2019, the 17th Edition of the Code supersedes the previous 16th Edition.