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Code of Practice

The Medicines New Zealand Code of Practice (Code) is to ensure high standards of ethical and responsible promotion for prescription medicines in New Zealand, and wherever possible to exceed those required by law.

The Code represents an act of self-regulation, acceptance and observance of the Code is a condition of membership of Medicines New Zealand. Member companies must comply with both the letter and spirit of the Code.

Pharmaceutical companies that are not members of Medicines New Zealand are invited to accept and observe this Code and must comply with its provisions when required by the Advertising Standards Authority.

Download your copy of the 16th Edition of the Code of Practice. 
(Effective from August 2014 until August 2019)

Download a copy of the code of practice complaints process.



The Code of Practice was subject to a review in 2018/19. The aim of the review was to ensure the Code remained up-to-date, clear and easy to interpret, and aligned with relevant local and international industry codes where appropriate.

As a result of the review, a new edition – the 17th Edition of the Code is now available. Companies have until 1 September 2019 to complete transition to the new Code.

Effective 1 September 2019, the 17th Edition of the Code supersedes the 16th Edition.

Download your copy of the 17th Edition of the Code of Practice. (Effective from 1 September 2019 onwards)



15 JULY 2019


Medicines New Zealand will be holding training sessions on the updated Code of Practice for any companies and advertising agencies involved in prescription medicine marketing in New Zealand. The training sessions will be held in Auckland CBD in mid-August 2019.

We will provide member companies with full details shortly.

For other queries please contact us at